Apple case study analysis

Marketing begins with simple and aesthetic product design, which generates viral customer interest in Apple products. In an industry of low profit margins and cost cutting, Apple focuses on revealing radical concepts and appealing designs to making its products different.

Apple case study analysis

The ability to measure physical activity through wrist-worn devices provides an opportunity for cardiovascular medicine. However, the accuracy of commercial devices is largely unknown. The aim of this work is to assess the accuracy of seven commercially available wrist-worn devices in estimating heart rate HR and energy expenditure EE and to propose a wearable sensor evaluation framework.

Purchase Solution

Participants wore devices while being simultaneously assessed with continuous telemetry and indirect calorimetry while sitting, walking, running, and cycling. Devices reported the lowest error for cycling and the highest for walking. Device error was higher for males, greater body mass index, darker skin tone, and walking.

No device achieved an error in EE below 20 percent. In conclusion, most wrist-worn devices adequately measure HR in laboratory-based activities, but poorly estimate EE, suggesting caution in the use of EE measurements as part of health improvement programs.

We propose reference standards for the validation of consumer health devices http: Introduction Coronary heart disease is responsible for one in every four deaths in the United States. Few interventions are as effective as physical activity in reducing the risk of death yet, we have achieved limited success in programs designed to help individuals exercise more.

In weight loss studies, clear benefit derives from simple documentation of caloric intake, [ 1 ] but data are less clear on the benefit of documenting exercise time and calorie expenditure on health. Microelectromechanical systems such as accelerometers and Light Emitting Diode LED -based physiological monitoring have been available for decades [ 234567 ].

More recent improvements in battery longevity and miniaturization of the processing hardware to turn raw signals in real time into interpretable data led to the commercial development of wrist-worn devices for physiological monitoring.

Such devices can provide data directly back to the owner and place estimates of heart rate HR and energy expenditure EE within a consumer model of health and fitness. Unlike clinically approved devices, however, validation studies are not available to practitioners whose patients commonly present acquired data in the hope that it may enhance their clinical care.

Indeed, certain health care systems have developed processes to bring such data directly into the medical record [ 8910 ]. Thus, validation data on new devices and a forum for the ready dissemination of such data are urgent requirements.

Prior studies of wrist-worn devices have focused on earlier stage devices, or have focused exclusively on HR or estimation of EE. Some have made comparisons among devices without reference to the U. None proposed an error model or framework for device validation. In response to this need, we formulated an approach to the public dissemination of validation data for consumer devices http: We present here the first data from this study, derived from laboratory testing of consumer wrist-worn devices from the most commercially successful manufacturers.

Adidas and Reebok Merger - Management Case Study (PDF file)

We test devices in diverse conditions on diverse individuals, and present the data and recommendations for error modeling. Devices Following a comprehensive literature and online search, 45 manufacturers of wrist-worn devices were identified. Criteria for inclusion included: Multiple ePulse2 devices had technical problems during pre-testing and were therefore excluded.Apple Case Study 1) General Environment Analysis (10 points) 1a.

Identify what Apple's primary industry or (industries—Apple is present in multiple industries) is (point). Amazon Case Study Analysis: a Detailed Look at Amazon Services. Case Study: Strategically assessing Apple's mobile phone industry.

I need help with a strategic assessment that will enable Apple to improve its position in the computer and mobile phone industries, maintain leadership position in the digital music player industry and achieve success in the tablet computer market.

Apple’s Five Forces analysis (Porter’s model) of external factors in the firm’s industry environment points to competitive rivalry or intensity of competition, and the bargaining power of buyers or customers as the most significant factors that should be included in strategic formulation to ensure the continued success of Apple products.

APPLE: A Case Study Analysis Shane R.

Apple case study analysis

Mittan, Project Manager Western Michigan University School of Communication Telecommunications Management Western Michigan University West Michigan Avenue Kalamazoo, Michigan Thursday, January 28, Apple Inc.

SWOT Analysis (strengths, weaknesses, opportunities, threats), internal & external factors are in this computing technology, cloud services & digital content distribution business case study.

Harvard Business Case Study: Apple Inc. | Dennis Stovall -